Realty of America taps veteran brokers to lead Carolinas expansion

Realty of America is expanding into North and South Carolina with two veteran executives, Charles Boyett and Allison Watkins, joining as Anchor Partners. The move extends the Chicago-based brokerage’s rapid national growth as it passes 3,500 agents in 25 markets.

Why it matters: - Realty of America is pushing deeper into the Southeast as part of a broader national expansion. - The Carolinas launch adds experienced brokerage operators who have helped scale agent organizations before. - The move signals ROA wants local leadership in each new market, not just brand recognition.

What happened: - Realty of America named Charles Boyett and Allison Watkins to lead its launch and expansion across North and South Carolina. - Boyett and Watkins will serve as Anchor Partners for the region. - The brokerage said the Carolinas are a key part of its national growth strategy. - ROA is based in Chicago.

The details: - Realty of America was founded in September 2024. - The company says it has grown to more than 3,500 agents across 25 markets in 21 months. - Boyett brings nearly 30 years of experience in residential real estate and brokerage leadership. - Boyett previously served as Director of Market Development at Coldwell Banker Vanguard. - Boyett later became chief operating officer of one of the top five organizations at eXp Realty. - During that period, the organization grew from about 5,000 agents to 15,000 agents. - Boyett most recently served at Epique Realty as Chairman of the Founders Board, a member of the Executive Board and North Carolina State Broker. - Watkins brings nearly two decades of real estate experience as a top-producing agent and organizational leader. - Watkins was the third agent to join Real Brokerage in North Carolina. - Watkins later became the second agent to join Epique Realty in North Carolina and served there as an Area Leader. - The company said Watkins has experience helping establish and grow new brokerage brands in North Carolina. - Boyett and Watkins said their decision accelerated after spending time with ROA leadership at the company’s Chicago headquarters. - Their discussions covered the business model, company culture, agent support, revenue sharing, equity, and long-term vision.

Between the lines: - ROA is leaning on executives with direct experience in scaling brokerages, which may help it recruit agents faster in new states. - The emphasis on culture, revenue sharing and equity suggests ROA is pitching more than just a traditional brokerage platform. - Boyett’s and Watkins’ quotes point to a company trying to position itself as an agent-first national brand.

What's next: - Boyett and Watkins will build out Realty of America’s leadership presence in the Carolinas. - The pair will work to grow the company’s agent organization across both states. - ROA said the Carolinas expansion is the next chapter in its national growth and leadership buildout.

The bottom line: - Realty of America is using veteran local operators to plant its flag in North and South Carolina while it continues a fast national rollout.